Many website owners cease being attentive to their web pages one time the sites are up & walking. "Why ought to I change anything on my website? Nothing about my business has changed historicallyin the past 6 months" is a common refrain. A website is a work in progress: existing customers come to your website from time to time to see what is new; potential customers will often visit your website several times before actually purchasing from you; search engines visit your website from time to time to refresh their indices & record any changes.
Here are the top ways regular website maintenance can improve your bottom line:
two. Put your best foot forward with potential customers. When potential customers visit your website, they require to make positive that your business is solid so that they can shop with confidence. A recently updated website will score additional points with potential customers & will go a long way in earning their trust.
one. Encourage your customers to return. Visitors will cease coming to your site in the event that they don't find any fresh content for extended periods. New information, on the other hand, will be positive that your website & information about your products & services will be fresh in the minds of your customers.
three. Maintain your search engine rankings. Search engine spiders (application that indexes your pages) will visit your sites periodically to check for new content. Fresh content is of the metrics search use to select your site's search engine rating. Sites that are seldom or seldom updated (& hence have potentially stale content) tend to gradually lose their rankings over time.
I can listen to you thinking: "I can see how site maintenance can help my business. But where do I get fresh content?" Here are a few ideas to get you started:
one. Focus on industry news. What is happening in your industry? Fascinating industry headlines can be a veritable treasure trove of fresh content. Add impact by tying news in together with your services or products.
two. Identify new or improved services or products. Is your business beginning a new line of products or offering a new service? Perhaps you are enhancing a product or expanding a service? Put this information on your website & tell your visitors about it! This might be the service your next visitor is looking for!
three. Showcase awards or recognition for you or your business. Has anything happened to your business that is newsworthy? Have you been interviewed by a local newspaper or given a presentation at the local Chamber of Commerce? Tell your visitors about it!
four. Write articles that are of interest to your visitors & publish them on your website. Make them informative & fascinating to keep your visitors coming back to read more. Publish articles on a regular basis.
How often ought to content be updated? It depends on the information you are providing. News items ought to be updated often to stay newsworthy; industry news ought to be current, & articles ought to be written regularly. A lovely rule of thumb is to update something on your site at least one time a month. Go ahead & try a regular website maintenance process for six months -- you'll be pleasantly surprised by the results!
Here are the top ways regular website maintenance can improve your bottom line:
two. Put your best foot forward with potential customers. When potential customers visit your website, they require to make positive that your business is solid so that they can shop with confidence. A recently updated website will score additional points with potential customers & will go a long way in earning their trust.
one. Encourage your customers to return. Visitors will cease coming to your site in the event that they don't find any fresh content for extended periods. New information, on the other hand, will be positive that your website & information about your products & services will be fresh in the minds of your customers.
three. Maintain your search engine rankings. Search engine spiders (application that indexes your pages) will visit your sites periodically to check for new content. Fresh content is of the metrics search use to select your site's search engine rating. Sites that are seldom or seldom updated (& hence have potentially stale content) tend to gradually lose their rankings over time.
I can listen to you thinking: "I can see how site maintenance can help my business. But where do I get fresh content?" Here are a few ideas to get you started:
one. Focus on industry news. What is happening in your industry? Fascinating industry headlines can be a veritable treasure trove of fresh content. Add impact by tying news in together with your services or products.
two. Identify new or improved services or products. Is your business beginning a new line of products or offering a new service? Perhaps you are enhancing a product or expanding a service? Put this information on your website & tell your visitors about it! This might be the service your next visitor is looking for!
three. Showcase awards or recognition for you or your business. Has anything happened to your business that is newsworthy? Have you been interviewed by a local newspaper or given a presentation at the local Chamber of Commerce? Tell your visitors about it!
four. Write articles that are of interest to your visitors & publish them on your website. Make them informative & fascinating to keep your visitors coming back to read more. Publish articles on a regular basis.
How often ought to content be updated? It depends on the information you are providing. News items ought to be updated often to stay newsworthy; industry news ought to be current, & articles ought to be written regularly. A lovely rule of thumb is to update something on your site at least one time a month. Go ahead & try a regular website maintenance process for six months -- you'll be pleasantly surprised by the results!
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